Time and again, we hear how important it is to tell a good story when giving a presentation. Here, guest blogger Anna Goldsmith, an exceptionally creative and witty copywriter and successful entrepreneur, gives us geeky scientists a few tips on how to pull this off. Enjoy!
So you’ve invented something. Something big. Something that’s going to absolutely and forever change how doctors/scientists/researchers/the human race does Y. (I don’t know what you invented. I’m not a scientist. I’m a writer.) You even managed to get an audience with Company Z who has the resources to turn X into a reality.
Great: What now?
What is it going to take to turn your dream into a reality…
And more staff and equipment to call your own? It doesn’t take a degree. Your competitors have that. (Come on, you didn’t think you were the only one after Company Z’s money, did you?) It doesn’t take a great idea — that’s a given if you got the meeting. What separates you from your competitors is your ability to make Company Z care about your idea. And that means you have to tell a good story. Panicking? Don’t. You probably know a lot more about the art of storytelling than you think: especially if you are a parent.
Here are four tips that will have them eating out of the palm of your hand or better yet, reaching for their wallet: (more…)